![]() It’s a very healthy business with a terrific familial culture and very high retention rates here in the U.S. “But this is not a brand that needs to be changed. “Everyone asks what I’m going to change,” she said. Since she became president, Mahady said she’s been asked numerous times how she is going to make her mark on the business, a question she finds almost puzzling. “Sometimes people have a different perception of the brand, so for us to be able to show that we’re warm and welcoming, and not so serious.” Until the space is ready, the brand is operating in a temporary location, she said, that is intended to express that Hermès is “a super humble, fun brand,” she said. Hermès is also working on a location in the Williamsburg section of Brooklyn, New York, another spot filled with trendy, youth-oriented boutiques. ![]() But we feel we’re more integrated in the community being in that location.” Sometimes we look for more trafficked environments, sometimes we look for something hyperlocal. What we look for in a store location is something where you can really express the brand in the right way. “We have a very loyal client base and we’re really a destination. “Austin’s been terrific for us,” Malady said. That was evident when it opened a store last year in Austin, Texas - not in a luxury mall but on Congress Street, known for its lively music and restaurant scene. It’s also indicative of Hermès’ willingness to try unconventional locations. “Post-COVID-19, we have found that people have more flexibility in the way they live and we think Aspen will be a terrific market for us.” She said that although Aspen may be viewed as a winter destination, it has evolved into a year-round resort community. “So it’s great to have him as a resource.” “He’s an amazing colleague and really built the brand here,” she said in the first interview since her promotion. She joined Hermès two years ago as executive vice president, working closely with Chavez, whom she said continues to consult on real estate and other issues. ![]() ![]() Mahady has a rich résumé that includes merchandising roles at Coach, Louis Vuitton, Zegna and Saks Fifth Avenue. Let’s not forget about our Little Beans! We have Human Bean Menu Choices for the kids too! They love our not-so-hot Hot Chocolates and our fruit smoothies come in 8 ounces for them as well.The Hermès store in Aspen. And we can top all of these frozen favorites with whip cream! LITTLE BEAN HUMAN BEAN MENU CHOICES And we have Rockstar energy drinks that can be blended frozen or have syrup added to them! Something else to try is an Italian Soda. Have you ever had a Human Bean smoothie? They are delicious and also made from real fruit! They come in so many flavor combinations that you are sure to find one that you love! We also serve our signature Granita which is a frozen blend of coffee and java chips. Not a coffee drinker at all? We also sell Steven Smith Teamaker teas that come in a variety of blends and can be served hot or iced. Our coffee is direct trade sourced and delicious as well! We have a Farm Friendly Direct trade program that benefits the communities where our coffee is grown. There are also a lot of flavored riffs on these classic drinks, and you can add one of our extensive flavored syrups to any of them! Order them iced or blended to mix things up or with dairy alternatives! And be sure to check out our brand handcrafted Cold Brew with Cold Foam!īut let’s not over look our classic coffee drinker that just really appreciates a good cup of coffee. There are choices for everyone! Have you ever taken a look at all of the choices we have? ESPRESSO & HOUSE SPECIALTY HUMAN BEAN MENU CHOICESĪre you the type of person that appreciates gourmet espresso as well as specialty espresso drinks? Then this is the menu for you! We make a variety of classic espresso drinks such as cappuccinos, lattes, breves, mochas, and Americanos. ![]()
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